Hot news
  Beijing office
  ESF Seminar "Study in Europe", lectured by Mister Claude Moreno, expert for more than 20 on European education systems. 16th of October, 2.00 PM-4.00 PM. For more information, 651 56 201

New ESF website online: ESF proudly introduced on September 30 its new website. It is designed to provide you with more information about both European education systems and European University. It is a friendly interface that you can use to get quickly and easily a first understanding of your future life in Europe

Exhibition in Beijing October 15 & 16: ESF will participate in the International Education Fair in Beijing. We strongly recommend you to come and meet us during this unique occasion.

ESF welcomes a new consultant: from September19 ESF team becomes stronger thanks to Mrs Zhang Dan arrival. With more than 4 years experience in advising students on the design of their study plan she represents an additional strong asset to all of us.

Last minute selection for the Marseille Universities recruitment: seminar 15 November 2005
Selection committee will be on November 15 at ESF office to interview the candidates with the following profile: Benke Economy, Science, literature + TEF score 274
Deadline for application to be sent to ESF: 28th of October 2005

Paris office

ESF welcomes a new officer in Paris; ESF Paris introduces a new member, mrs Margot Dancourt. She will represent an additional strong asset to all of us. Her mission will be to support our students in France and to develop new partnership with European institution.

Research and publication
  How to transfer my degree to France?
  The question of degree's transfer is an important issue. In theory, Chinese education system and French education match together. Nevertheless, there is an issue about the content transferability. It means that the different classes that the students have studied in China don't necessarily match with the pre-requisite of the major that the students applied for. Education is based on the conjuncture and the structure of the nation. Indeed the necessary knowledge to find a job in China is radically different from the knowledge needed in France. Different but of course complementary, to get advanced knowledge about any topic in France will give the students a high added value on the job's market.
Consequently Chinese students according to the transferability (it means how many grades match with the pre-requisite the expected level), will face to 2 different choices:
In the case that the students got a BENKE:
  1st OPTION (high degree of Transferability): M1/M2
  If the board of director assesses that the students will succeed in the master cycle, students will whether be accepted in Master 2 (professional or research), or Master 1 (general year).
There is a double filter. The first one is that the university's professors assess that the academic of the students allow them to escape the undergraduate cycle, even if the academic doesn't perfectly match. The second one is the students' potential. The more the students have got excellent grade in China, the more they have chance to go to a M2.
  2nd OPTION (high degree of Transferability): L2/L3
  On the contrary, if the assessment commission estimates that the students have a lack of academic background to go directly to a master the students will be transferred to undergraduate cycle. The chance that the students succeed in post-graduate program are low and for the benefit of the students, it is better that they spend one or two years on under-graduate cycle. Again the more the students have got excellent grade in China, the more they have chance to go to a L3.

This chart sums up the situation for a BENKE students that want to study in the same field of study.
Some students will want to change their majors; we want to remind that to get to additional skills is very useful and valuable. It will be very interesting for a science student to get a diploma in Business Administration.
In this case, there are two main profiles. The first profile is the students which want to get further education in a specific topic they had studied in China. For instance, the Business administration students which wish to study finance will apply for master degree in Business College or university. In France, those specific masters degree are opened to this kind of profile.
The second profile will be a 100% re-orientation, for instance engineers which want to study business administration. Those students will apply in specific master degree in general management or MBA.
  What is the competitive advantage of Private Education
  Private education is considered as an efficient alternative to the Public system in France. Sometimes, private system is even better than the public system.
Private education is academically controlled by education, labour or culture ministry according to their specialization.
Private education means that the students will have to pay a premium price about their tuitions fees, because the government doesn't compensate the tuition fees by sponsorship, we remind here that government invests every year an equivalent of 60000 RMB (6000 euros) per student. 20% of the national budget is invested in the education, which is the largest share; this is the main reason why public French education remains cheaper than lots of OECD countries.
Private education can not be defined only by the amount of the tuitions, for instance lots of college have a consular status, and it means that the main "shareholder" or the board of director is the Chamber of commerce. A chamber of Commerce is an office which represents the political and economic interest of local entrepreneur; it is easy to understand why local business men want to invest in the local education. Consular doesn't mean private, it doesn't mean public either¡­To conclude, the amount of the tuition fees will never define if the university is public or private by nature.
The competitive advantage of the Private education is to answer to the students' needs where the public university can't afford it.
We can compare universities to conglomerate. The business model of a conglomerate is vertical and horizontal diversification with the aim to polish the risk of its different activities. Universities, on the contrary to the conglomerate don't have to attenuate the financial risk but they have to supply to their students a maximum of degree and majors to cover the maximum of students needs. Consequently, there are few financial arbitrages between education resources which present the highest potential for a sustainable source of cash inflow and the education resources with a lower potential.
As a consequence, in university, education investment especially about the facilities will be low to expect a great return on investment.
To simplify, private education has deeply invest on the different niches where universities education resources were weak; where the proposed return on investment was too below the students expectations.
Private education will be normally focused on one defined field of study and will tend to invest into core services and additional services to make the students competitive on short and long run on the labour market. Private education will propose in these cases, high return on investment, which means good job position, long term career vision and high paid salary, most of times higher than the industry average that students work in.
First, the core service which is education will be advanced and more competitive than the provided knowledge in public institution. On the difference to public university which will provide a global knowledge, Private institution will cover all the different topics of this industry, all the actor of the supply chain, from the primary supplier to the final customer. To answer to the labour market needs, which asks for operational profile, which will be able to deliver added value very quickly, the teaching method will be more flexible than university. First of all, the method will alternate theory, practice, working group and personal research, the aim is to consider students as young professional. For instance, it is common in fashion school, that the students will manage their own fashion show from the buying of the tissue to show itself through the design and will be assessed by a group of professional. Second point, teacher will be expert in their field; private education will balance professional experience and theoretical experience. It becomes common to see companies investing in research centres in private schools, because they recognize their operational skills and their long term vision about the concerned industry.
The additional services will be something that the public system can't provide to the students. It will be the professional network through the alumni and companies network, job placement, conference, seminar, debate about specific topics. According to their concerned industry, some private schools innovate and propose original and high added value, Business College will develop "junior enterprise", student union which will provide some paid services to companies; these kinds of students unions will provide market survey or marketing research. Design College will develop their own designing contest¡­.
The consequence speaks for itself, high percentage of students find job before the graduation, their starting salary is higher than the average, and career plan is quicker. Of course, to get that, student works in class and at home more than universities' ones, they have more pressure, indeed they don't pay for their diploma, they earn it.
Due to the higher investment students make, the private education commits to provide an higher return on investment.
  Why using an agent?
  To reduce the risk, easy answer to a complicated question!
The mission of a licensed and good agent is to provide:
-Good placement matching with the students' career objectives
-Supporting and complementary services to help the students during its study plan.

DIY is very risky option for every students profile for several reasons. Since Chinese students are able to study abroad, a significant share of students have decided to apply by themselves, with unfortunately a low success rate at VISA interview (lower than students which have applied by agent) and a placement which is often not suitable with the student's needs and desire.

Visa interview is not a small thing. Students need to be well trained, on a regular basis and following a plan and methods. The agent is the only one, thanks to his experience in that field, that can offer students the right training for success. Visa interview is a real tough exercise one cannot think about without due consideration, that's why it is very important for the student to follow each step in the visa training with the agent. During trainings the agent is able to give students useful tips and suggestions for a better interview.

European School Federation © 2005 beijing@euro-education.org Tel:010-65156201 Fax010-65155968